So, here is how I'd consolidated those rules to the fundamental ideas about how we should be using social media tools and platforms in 2010:
Listen. The best way to start your journey in social networks and other social media platforms is to listen. Listen to the conversations already happening around you before you jump in to join them. Listen to the rhythm of discourse. Listen to the stream to make sure you understand. You will surely misstep if you do not listen.
Add Value. The term "value" is subjective, but once you have truly listened, you will be able to discern with relative certainty what is valuable to any given conversation or community. Can you add value to the conversation, not just an empty voice? Can you be a resource? A supporter? A cheerleader? An organizer?
What is your social media value proposition?
Respond. If you are listening, you will hear when someone says something that begs your attention. You will hear when someone references you. You now have a door to enter the conversation. And if you'e listened thoughtfully and have something valuable to share, your participation will be welcome.
Be Real. Be yourself. Even if you are representing a company or brand and are using the "voice of the company" or "voice of the brand," you can still be human. Yes there is a time and place for automating a message, but learn when that’s appropriate. Be present. Be there.
I hope you'll like these rules and will surely apply them in your social media engagement '10.
I would also like to invite you to consolidate your thought and put your most powerful social media lesson you've learned in 2009 that can be good advice to others!!
