So Google India launched Google Sms Channels (still in google labs) on 1st of October a product very much like our homegrown Netcore and Webaroo products Mytoday and Smsgupshup. In Short Google Sms Channels allows any one to create an sms group/channel and besides for sending group smses one even add one’s blog feed or any rss feed to it and updates can be sent to the subscribers after they subscribe to the group. The very fact that three prominent bloggers have already blogged about Google sms channels and also created their own channel indicates that the blog feed feature seems to be a great one.
The question to ask here is that if google has entered a segment should it be seen as a validation of the potential of that segment or should it be seen as the threat by the existing players i.e. Webaroo and Netcore?
